Genetic testing is big business.
Advances in technology have made home genomic testing accessible to all, and the result is an explosion in providers who all seem to offer a similar service.Â
So how do you choose the right one for you?
Read on to get the lowdown on some of the latest players in genetic testing.
We’ll be doing a head-to-head between:
Here’s the TL;DR…
LifeDNA is a DNA testing company founded in 2017 by CEO Cyril Moukarzel and chairman Steve Markowitz.Â
From our base in Hawaii, we create fully comprehensive health plans for people who want to use the latest discoveries in genetics to optimize their bodies and minds.
Our purpose is to make people healthier, happier, and stronger by reaching their genetic potential. We do this through six extensive, easily actionable, constantly updated ‘live’ reports covering more than 120 unique genetic traits (and counting).
If you’ve already taken a DNA test from 23andMe, Ancestry.com, MyHeritage, Family Tree DNA, or Living DNA, you can upload your raw DNA data to LifeDNA and get the full range of reports instantly.
You can also get a test kit with a cheek swab sent to your home.
The test you take and the genetic insights you get are just the beginning of your journey. Life DNA’s platinum membership gives you lifetime access to:
LifeDNA’s genomics team brings out new reports and traits on an almost weekly basis, but here’s a small sample of what you can expect:
Nutrition report
Fitness report
Immunity and Vitamins report
Skincare report
Personality and Cognition report
Over 30 personality traits according to your genetic fingerprint. Includes:
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LifeDNA’s genomics team reviews the latest peer-reviewed studies that correlate specific genetic markers with specific traits. Then their bioinformatics team expands that list by using machine learning.
Once your DNA data is uploaded, any new reports LifeDNA’s scientists have created are automatically generated because the algorithms are already in place.
In a nutshell, you get to maximize your own individual health and wellness based on the very latest science for life.
LifeDNA Privacy & Security
Privacy & security are critical at LifeDNA.
That’s why we recently appointed an industry-leading security expert to make sure that our security is level with the world’s most important organizations
We understand how vital DNA data is and treat it very seriously.Â
Selling customer data is not our business model: we exist to maximize people’s quality of life and increase their longevity.
All DNA data is encrypted and stored separately from consumer information.
Consumers are also free to request their data be deleted at any time.
Advantages of LifeDNA
LifeDNA is perfect for anyone who wants to maximize their health from every angle for the rest of their lives.
Our insights give you a 360-degree perspective on your own, individual potential, allowing you to optimize more than just the way you eat and exercise.
If you want to live your best life now and into the future, LifeDNA is right for you.
Looking to improve your overall health and well-being? Click here to get started on your DNA journey!
GenoPalate was formed in 2016 as a way to help people understand nutritional science based on their personal genetic information.
The company offers genetic testing, which focuses on various aspects of your metabolism, such as your ability to digest carbohydrates or process vitamins.
The Vitagene team consists of experts in the fields of integrative medicine, genomics, computer systems, and product design who are committed to redefining wellness and revolutionizing preventative medicine.
Like LifeDNA, Vitagene updates their reports according to scientific developments, but the company doesn’t use AI or machine learning to do that, which may make the updates less accurate.
They also provide personal coaching and consultations at an extra cost, and create their own supplements.
First, you purchase a product and either send in a cheek swab (saliva test) to be used for a DNA test or upload raw DNA data. There is also an online questionnaire about your lifestyle and goals.
To generate your report, Vitagene uses an algorithm developed by medical experts. It compares your DNA to a database of research on genomics, nutrition, and exercise.Â
Vitagene Cost
There are a huge range of products and services, costing from $49 to $289.
Vitagene stores DNA samples and results without your name or any other common identifying information. The third-party lab that processes your cheek swabs uses a barcode to identify your sample rather than your personal information. You can decide what happens to your saliva sample and DNA data.Â
Vitagene also promises not to share information with any third party without your explicit consent.
Disadvantages of Vitagene
Genomelink is a consumer genomics startup founded by experts who are passionate about the potential of genomics and the role it will play in our lives over the coming years.
Genomelink’s vision is to create an ‘infrastructure’ in consumer genomics.
They aim to deliver a fun experience, enabling their customers to learn more about DNA data in a completely transparent and accessible way.
Genomelink uses your existing raw DNA data from services like AncestryDNA, MyHeritage, and 23andMe to give you additional insights into your DNA. This is done simply by uploading your raw data onto their website, which is free.Â
It also offers a subscription model where you get weekly updates.
Genomelink’s servers are set up with HIPAA-grade security, which means all servers meet the federal-level standard used to protect health and patient information.Â
They promise never to sell your DNA data or test results unless given your explicit consent. You’re free to delete your data from their servers too.
Advantages of Genomelink
Disadvantages of Genomelink
Final Thoughts
Looking to improve your overall health and well-being? Click here to start your DNA-personalized journey.
*Understanding your genetics can offer valuable insights into your well-being, but it is not deterministic. Your traits can be influenced by the complex interplay involving nature, lifestyle, family history, and others.
Our reports have not been evaluated by the Food and Drug Administration. The contents on our website and our reports are for informational purposes only, and are not intended to diagnose any medical condition, replace the advice of a healthcare professional, or provide any medical advice, diagnosis, or treatment. Consult with a healthcare professional before making any major lifestyle changes or if you have any other concerns about your results. The testimonials featured may have used more than one LifeDNA or LifeDNA vendors’ product or reports.
