Genopalate vs Vitagene vs Genomelink vs LifeDNA: Which is right for you?

Genetic testing is big business.

Advances in technology have made home genomic testing accessible to all, and the result is an explosion in providers who all seem to offer a similar service. 

So how do you choose the right one for you?

Read on to get the lowdown on some of the latest players in genetic testing.

We’ll be doing a head-to-head between:

  1. LifeDNA
  2. GenoPalate
  3. VitaGene
  4. Genomelink

Here’s the TL;DR…

  • LifeDNA is the best for you if you’re looking to improve every aspect of your health from all angles.
  • Genopalate is great for foodies: their reports tell you what food to eat, the best supplements to take, and suggest recipes for you to try.
  • Vitagene offers a range of genetic reports—at every price point—on diet, exercise, skin, supplements, and more.
  • If you don’t want to spend any money and you’ve already got your raw genetic data, Genomelink’s free 25 trait report is a great place to start.

LifeDNA

LifeDNA is a DNA testing company founded in 2017 by CEO Cyril Moukarzel and chairman Steve Markowitz

From our base in Hawaii, we create fully comprehensive health plans for people who want to use the latest discoveries in genetics to optimize their bodies and minds.

Our purpose is to make people healthier, happier, and stronger by reaching their genetic potential. We do this through nine extensive, easily actionable, constantly updated ‘live’ reports covering more than 170 unique genetic traits (and counting).

How does it work? What do you get?

If you’ve already taken a DNA test from 23andMe, Ancestry.com, MyHeritage, Family Tree DNA, or Living DNA, you can upload your raw DNA data to LifeDNA and get the full range of reports instantly.

You can also get a test kit with a cheek swab sent to your home.

The test you take and the genetic insights you get are just the beginning of your journey. Life DNA’s platinum membership gives you lifetime access to:

  • Nine massive reports on everything from what you should be eating  to how you can maximize your fitness or optimize your fertility, regularly updated with the latest findings in genetic science
  • Quarterly consultations with experts to get the best out of all the latest research
  • A private Facebook group to connect with our global community of users and scientists
  • A DNA targeted meal plan app with fat/protein/carb breakdowns, ingredient lists, shopping lists, recipes, and a database of 500,000 different restaurants in North America telling you where and what to eat (coming soon)
  • A progressive, future-focused service with reports based on a unique algorithm created by our genetics, genomics, and bioinformatics specialists 

LifeDNA’s genomics team brings out new reports and traits on an almost weekly basis, but here’s a small sample of what you can expect:

Nutrition report

  • Your carbohydrate metabolism
  • Carb versus fat-burning efficiency
  • Sensitivity to caffeine, salt, gluten, and alcohol
  • Fiber need
  • Lactose tolerance
  • And more

View a sample nutrition report

Fitness report

  • Your power vs endurance potential
  • The best time to exercise according to your circadian rhythm
  • Your injury predisposition
  • How much rest you need between workouts
  • How your ‘good’ cholesterol responds to exercise
  • How significantly exercise will lower your blood pressure
  • And more

View a sample fitness report

Immunity and Vitamins report

  • How well you absorb specific vitamins, minerals, and nutrients
  • Which vitamins & supplements to take, how much, and why
  • How strong your immune, cardiovascular, liver, brain, and gut health are

View a sample immunity & vitamins report

Skincare report

  • Sun sensitivity
  • Acne risk
  • Dry skin risk
  • Oily skin risk
  • And more

View a sample skincare report

Disease report

Get updates on your risk for:

  • Parkinson’s disease
  • Alzheimer’s
  • Celiac
  • Other potentially life-threatening diseases

View a sample disease report

Carrier report

If you are planning to start a family, learn whether you are a potential carrier for:

  • Sickle cell disease
  • Cystic fibrosis
  • Tay-Sachs disease
  • And more

View a sample carrier report

Personality and Cognition report

Over 30 personality traits according to your genetic fingerprint. Includes:

  • Resilience
  • Risk-taking 
  • Likelihood to develop depression
  • Intelligence
  • And more

View a sample personality and cognition report

Health and Wellness report

  • General potential for health and wellness 
  • Longevity
  • Likelihood to experience insomnia
  • Your body’s natural inflammatory response and detoxification ability
  • And more

View a sample health and wellness report

COVID-19 report

  • Discover your genetic predisposition for COVID-19 infection
  • Your potential infection severity
  • Your potential reaction to several COVID-19 treatments

View a sample COVID-19 report

How do they do it?

LifeDNA’s genomics team reviews the latest peer-reviewed studies that correlate specific genetic markers with specific traits. Then their bioinformatics team expands that list by using machine learning.

Once your DNA data is uploaded, any new reports LifeDNA’s scientists have created are automatically generated because the algorithms are already in place.

In a nutshell, you get to maximize your own individual health and wellness based on the very latest science for life.

LifeDNA Cost

  • $19 for the first report with your own raw DNA data from 23andMe, Heritage.com, or Ancestry
  • $199 for an at-home DNA test and your report bundle.
  • $60 a year for the platinum subscription. This includes:
    • Full access to all nine LifeDNA reports
    • Over 102 unique trait reports on your health, intelligence, personality, and body
    • Continuous updates as new traits and reports are added
    • …and much more


LifeDNA Privacy & Security

Privacy & security are critical at LifeDNA.

That’s why we recently appointed an industry-leading security expert to make sure that our security is level with the world’s most important organizations.


We understand how vital DNA data is and treat it very seriously. 

Selling customer data is not our business model: we exist to maximize people’s quality of life and increase their longevity.

All DNA data is encrypted and stored separately from consumer information.

Consumers are also free to request their data be deleted at any time.

Advantages of LifeDNA

  • LifeDNA’s ever-evolving library of genetic reports continues to grow week-on-week, responding to the latest research on the human genome.
  • Reports are plain, simple, and actionable. You’ll instantly know what kind of changes you need to make to the way you eat and live.
  • LifeDNA uses a proprietary algorithm powered by machine learning to ensure each report is the most accurate on the market
  • LifeDNA offers a COVID-19 Report which helps people discover their risks for COVID-19 based on genetics, lifestyle, personal habits, and other critical factors. 
  • LifeDNA also provides an exclusive membership with benefits including 1-on-1 consultations, unlimited updates, genomics newsletters, and Facebook community.
  • Our platinum membership uses the latest discoveries in genetic science to give you up-to-the-minute information on how to eat, live and exercise according to your individual DNA. 

Disadvantages of LifeDNA

  • We don’t provide ancestry information.
  • We only ship initial testing kits to the US and Canada (but you can upload your genetic data from other providers).
  • We don’t provide information on cancer risk.

Is LifeDNA right for you?

LifeDNA is perfect for anyone who wants to maximize their health from every angle for the rest of their lives.

Our insights give you a 360-degree perspective on your own, individual potential, allowing you to optimize more than just the way you eat and exercise.

If you want to live your best life now and into the future, LifeDNA is right for you.

Looking to improve your overall health and well-being? Click here to get started on your DNA journey!

GenoPalate

GenoPalate was formed in 2016 as a way to help people understand nutritional science based on their personal genetic information. 

The company offers genetic testing, which focuses on various aspects of your metabolism, such as your ability to digest carbohydrates or process vitamins. 

How does it work? What do you get?

GenoPalate is all about nutrition. They sample your DNA and give you a breakdown of what you should be eating based on your genes.

They also give you recipes and supplement recommendations.

GenoPalate Cost

The GenoPalate Report with a DNA kit costs $149.95. For $179.95, you can also get five recipes based on your personalized DNA information.

For only $39.95, you can upload DNA data from AncestryDNA or 23andMe and get the same results. If you want the bonus recipes, that’s $69.95. 

GenoPalate Privacy & Security

Your DNA sample is secure when you mail it to GenoPalate because there’s none of your information on the kit itself. Your personal and registration information is also stored separately from any genetic information.

Your DNA data is then encrypted and transferred to generate your nutrition report. This remains de-identified, involves no third parties, and is encrypted at all times.

If you choose not to opt-in to biobanking, your DNA sample is destroyed.

Advantages of GenoPalate

  • Great for foodies
  • Hundreds of recipes on their website
  • Pdf printout with all the information you need
  • Own line of supplements

Disadvantages of Genopalate

  • Simple genomic testing that doesn’t employ AI or machine learning
  • Nutrition and food information only
  • Supplements are expensive
  • Customer service team is difficult to reach

VitaGene

The Vitagene team consists of experts in the fields of integrative medicine, genomics, computer systems, and product design who are committed to redefining wellness and revolutionizing preventative medicine.

How does it work? What do you get?

Like LifeDNA, Vitagene updates their reports according to scientific developments, but the company doesn’t use AI or machine learning to do that, which may make the updates less accurate.

They also provide personal coaching and consultations at an extra cost, and create their own supplements.

First, you purchase a product and either send in a cheek swab (saliva test) to be used for a DNA test or upload raw DNA data. There is also an online questionnaire about your lifestyle and goals.

To generate your report, Vitagene uses an algorithm developed by medical experts. It compares your DNA to a database of research on genomics, nutrition, and exercise. 

Vitagene Cost

There are a huge range of products and services, costing from $49 to $289.

Vitagene Privacy & Security

Vitagene stores DNA samples and results without your name or any other common identifying information. The third-party lab that processes your cheek swabs uses a barcode to identify your sample rather than your personal information. You can decide what happens to your saliva sample and DNA data. 

Vitagene also promises not to share information with any third party without your explicit consent. 

Advantages of Vitagene

  • Non-DNA food sensitivity testing
  • Ancestry and health information
  • One-off payment with a lot of options to choose from
  • Option to delete information

Disadvantages of Vitagene

  • No AI or machine learning
  • No subscription option
  • History of data breach
  • Results can take a long time to arrive

Genomelink

Genomelink is a consumer genomics startup founded by experts who are passionate about the potential of genomics and the role it will play in our lives over the coming years.

Genomelink’s vision is to create an ‘infrastructure’ in consumer genomics.

They aim to deliver a fun experience, enabling their customers to learn more about DNA data in a completely transparent and accessible way.

How does it work? What do you get?

Genomelink uses your existing raw DNA data from services like AncestryDNA, MyHeritage, and 23andMe to give you additional insights into your DNA. This is done simply by uploading your raw data onto their website, which is free

It also offers a subscription model where you get weekly updates.

Genomelink Cost

Genomelink offers a premium monthly subscription plan in addition to its free reports. The two different Genomelink plans are:

  • Basic report is free
  • The Genomelink unlimited plan is $14 per month

Privacy

Genomelink’s servers are set up with HIPAA-grade security, which means all servers meet the federal-level standard used to protect health and patient information. 

They promise never to sell your DNA data or test results unless given your explicit consent. You’re free to delete your data from their servers too.

Advantages of Genomelink

  • Instant access to free reports
  • Over 100 traits currently available for paying subscribers
  • The list of reports is constantly growing as research develops
  • Reports are fast: just upload your raw DNA data
  • You can compare your genetic traits with other Genomelink users

Disadvantages of Genomelink

  • At this time, the company only accepts test results from AncestryDNA, MyHeritage, and 23andMe
  • Genomelink doesn’t provide an at-home DNA test, so you have to get tested elsewhere first
  • If you want more than the free basic reports, you have to pay a subscription
  • Reports can be vague, with little actionable information

Final Thoughts

  • If you want to use the latest discoveries in human genomics to optimize your total health and happiness—now and into the future, from every angle—LifeDNA is your best bet.
  • If you’re a foodie who wants to reach your genetic potential through diet, you’ll love Genopalate.
  • If you already have your genetic data and you’d like to get more reports for free, check out Genomelink.
  • If you want food sensitivity testing and information on your ancestry on top of advice on nutrition and exercise, in a one-off report, Vitagene could be the one for you.

Looking to improve your overall health and well-being? Click here to get started on your DNA journey!

What Users Are Saying About LifeDNA

LifeDNA Reviews 2021: What 200+ User Reviews Say About LifeDNA

We all like to read reviews before we invest in a product or service.

So why would DNA testing be any different?

To help you get the view from the ground, we looked at all 200+ of our TrustPilot reviews since we started in 2017 and whittled them down to the stand-out points.

Here we’ll share the 5 best and 3 least favorite things about LifeDNA, plus how to tell if LifeDNA is (or isn’t) the right genetic testing service for you.

The 5 best things about LifeDNA (based on real-world reviews from TrustPilot)

  1. Our reports are detailed, yet simple: we explain complex concepts in plain English. No medical jargon here.
  2. Our reports are easy to use: it’s clear which actions you need to take to improve your health.
  3. Our reports are insightful and interesting: you’ll get to know yourself on a whole new level.
  4. We have excellent customer service, and we respond to complaints and solve problems quickly.
  5. Because we continually add new findings in genetics to our algorithm, your insights grow alongside human discovery.

1. Our reports are detailed, yet simple: we explain complex concepts in plain English. No medical jargon here.

Compared to other DNA testing services, our customers like how we convey a lot of information in simple terms. Our reports are super-clear and easy to understand.

We divide over 160 traits into eight separate categories:

  • Nutrition
  • Fitness
  • Immunity and vitamins
  • Skincare
  • Disease risk
  • Carrier status (genetic diseases)
  • Personality and cognition
  • Health and wellness
  • Covid-19 report (bonus)

In our customers’ own words:

My jaw dropped. I couldn’t believe some of the information they get from your DNA. It was like looking in a genetic mirror and fully understanding yourself. I was amazed.

Christian V

The Health & Personality Report really opened my eyes to some things. I’ve always been able to work more hours than other people, but now I know it’s because I have a high tolerance for work-related exhaustion.

Diana B

The generated report based on DNA data is very detailed, explained in an understandable language, and beautifully presented. Navigating through the environment of the website is easy and a pleasant experience. Some lifestyle advice are given on many aspects of the analyzed data, which is really helpful!

Kiana S


2. Our reports are actionable: it’s clear which steps you need to take to improve your health

Owning your genetic information is great, but if you don’t know what to do with it, it’s kind of pointless. 

For instance, you might carry a double MTHFR mutation.  This would have a big impact on how your body processes toxins.

So, on top of letting you know your MTHFR status, we’ll tell you the foods you need to eat and the nutrients you need to maximize to work around it. We take this approach to all the genetic markers we look at.

I have really struggled with weight loss and exercise my whole life. The Nutrition & Fitness Report showed me exactly what I was doing wrong, and it really changed everything. I was following the most popular diet in the world, but it turns out, it doesn’t work for my DNA! And now I’m on the right track. I’ve never felt better.

Christopher D

Very good, simple and complete, it helped me to better choose my supplements.

Louigee M

Awesome service that gives a deeper insight into how to better improve your overall health. Quick and easy product to use with an excellent customer service team. Thank you LifeDNA for helping me better understand myself and my health!

Chad M.


3. Our reports are insightful and interesting: you’ll get to know yourself on a whole new level

Out of all the feedback we get, we hear this one the most. 

We think finding out about yourself should be a fascinating experience, so we created reports that give you real insight into the impact your DNA can have on your life and health.

It’s our ambition to make people everywhere healthier and happier. The way we see it, if people don’t want to read their reports because they’re boring or irrelevant to their lives, they won’t make any changes to their diet or lifestyle either. 

Fulfilling our mission means making insightful reports.

This was a very interesting and unique experience! I highly recommend it to everyone who has done the DNA testing. Everything that it discovered were things that I thought were so or maybe didn’t even think about, but all of the results were spot on! I loved it so much that I plan on having the other kids in my family do this too! Thank you, LifeDNA!

Karen P

I am really enjoying all the reports I get from LifeDNA. There are so many interesting things to learn about yourself.

Katherine

I love the interesting and useful information that has been gleaned from my DNA. I especially enjoy the health related information, and the indicated tendencies towards or away from various maladies. Much of it was strangely on target with strengths, weaknesses, and health trends I have observed in myself over the years.

McRae


4. We have excellent customer service, and respond to complaints and solve problems quickly

If you’re happy, we’re happy. 

We’re always looking to improve everything we do, so if something isn’t right, we’ll fix it. We know how frustrating it is to ask for help and wait too long to get it.

If you need our help, or want to talk to us, we’ll be right there. Our customer service team is there to support you.

Excellent customer service. They went above and beyond to address my concerns.

Kelley G

LifeDNA provides a great service. It is useful and is a great adjunct to share with your doctor to help identify root cause of illnesses. Their service team is available and responsive. All in all-worth every penny.

J Quadri


5. Because we continually add new scientific findings to our algorithm, your insights grow alongside human discovery

Our customers love being able to apply the latest findings in genetic science to their own personal DNA data. 

Every week researchers discover more on how our genes affect our health and chance of disease. If you want to move with the science, LifeDNA can keep you at the front of the race.

I am so thankful I finally decided to take the plunge! And submit my DNA to life DNA. The information that I have learned it’s so incredibly helpful to help me [stay] healthy and well!! Should you have any health issues, this is a great roadmap to help you learn how you can fast recover. Or at least for me. I am very happy with LIFE DNA!! I also get weekly reports on new things to help me with my health.

Lynn W

I just got my report and was really satisfied. Decided to upgrade with their subscription and now I can’t wait for the launch of their new disease report.

Crystal

Great experience! Test kit was super simple and reports were helpful and easy to navigate. Been a customer for a while so really enjoying the newer updates, traits, and reports. Definitely recommend.

Peter

Our customers’ 3 least favorite things about LifeDNA (based on real-world reviews from TrustPilot)

  1. Our reports aren’t currently available as pdfs 
  2. Our reports don’t always align with real-life food intolerances and allergies
  3. Our supplement recommendations don’t (yet) take individual or environmental characteristics into account


1. Our reports aren’t currently available as pdfs 

We had feedback from a lot of customers that they’d like to see their reports in a pdf format, so we’re working on it.

We hope to have all our reports available in pdf format by Fall 2021.

I am generally pleased with LifeDNA and have reviewed all of my test results online, which at times can be somewhat cumbersome. The main issue I have is that I have not been able to determine if and how to download all of my test results in either a spreadsheet or a PDF format.

Gary O

Reports were detailed, however they don’t offer pdf printable versions so u need log in everytime for the results

L

2. Our reports don’t reflect real-life food intolerances and allergies

Food intolerance and allergy is a complex and growing area of science.

While there is a genetic component to food intolerances and allergies, your environment also plays a big part. 

In other words, we can screen for your genetic potential to develop food allergies or intolerances, but that potential is by no means a diagnosis, or a prediction.

You may have genetic markers that make you more susceptible to developing celiac disease (an allergy to gluten), for instance. But that doesn’t mean that you have it or will ever develop it. 

In the same way, you may have no genetic markers for celiac disease but have received a diagnosis.

I uploaded my DNA which was very easy to do and viewed my nutrition report. It said I could eat gluten with no issues and did not show an allergy to shrimp. I have celiac disease so gluten is a definite problem for me, and I am deathly allergic to shrimp. 

Shannon

I was looking forward to some insight as to why my stomach disagrees with so much (so far some dairy and gluten from my own findings) and saw the opposite findings by Life DNA. It said that dairy shouldn‘t be a problem from me, as well as gluten. Furthermore, it said that my kidney and eye health was great, when I actually only have one working kidney (I have a chronic kidney disease and very bad eyesight). I know this isn’t a lab and I only supplied raw dna from 23&me, but I was expecting more accuracy. 

Alyssia L

3. Our supplement recommendations don’t (yet) take individual or environmental characteristics into account

We recommend supplements based solely on your genetics.

However, your need for supplements depends on factors other than your genetics, too: on your stage of life, activity levels and your diet, for instance.

It also depends on your general state of health.

That’s why right now we’re working with functional medicine experts to refine our algorithm to take environmental elements like age and gender into account when we make recommendations.

For now, we recommend that you consult a health professional if you’d like definitive advice on which supplements to take.

I found the recommendations for nutritional supplements, my area of expertise, particularly lacking. You need some help with this. At least run it by a doctor trained in Functional Medicine.

Heidi S

Would like more shown research with peer review, citations and references. Report appears generic, recommendations are suggested based on subsets of data technically only a blood test can show individual low blood levels of certain vitamins.

Steven

LifeDNA is for you if you:

  • Want to maximize your health from every angle for the rest of your life
  • Get a 360-degree perspective on your own, individual potential, allowing you to optimize more than just the way you eat and exercise.
  • Are determined to live your best life now and into the future

LifeDNA is not for you if you:

  • Want a quick, shallow dip into your genetic potential rather than a deep exploration
  • Need specialist insight into only one area of your life or health, like only nutrition or only disease risk
  • You’re looking for ancestry information, as we don’t cover this in any of our reports

Is LifeDNA legit?

Some people wonder if LifeDNA is a scam. Usually, they’ve read or heard about genetic testing companies making unscientific claims about the links between genes and health or disease.

While we can’t comment on any other provider, we can assure you that our reports are based on over 600 peer-reviewed studies. And our research database constantly evolves as new discoveries in genetic science are made.

(You can check out our research here.)

As a LifeDNA member, you get to use the latest scientific discoveries to maximize your own, individual health and vitality, for life.

Since we started out in 2017 in Honolulu, Hawaii, we’ve gained a solid reputation for our scientific acumen and our customer service.

Check out this independent review site that gave our DNA reports a 4.5/5.

Final thoughts

Our customers are at the heart of everything we do, so we listen to them, and respond to their needs. Being transparent about what you think of us is important. That’s why we wrote this article.

We’re on a mission to make the world healthier, and we’re serious about good science. 

As a LifeDNA member, you’re on our journey too. Join us to unlock the power of your DNA to live a healthier, more fulfilling life.

DNAfit vs 23andMe vs FitnessGenes vs LifeDNA: Which is right for you?

In 2003, the Human Genome Project completed its thirteen year task of sequencing every single human gene. 

Since then, hundreds of genetic testing companies have sprung  into life to ride the wave, each with a mission to unlock human genetic potential.

The problem is, they’re all different. So how do you choose the best one for you? Read on for a quick rundown of a few of the main players on the market: 

  • LifeDNA
  • DNAfit
  • 23andMe
  • Fitness Genes

Here’s the TL;DR…

  • LifeDNA has a 360-degree view on maximising your potential: Right now, LifeDNA is developing an algorithm to analyze your environment and lifestyle at the same time as your genetics, to give you a truly personalized road map to optimum wellbeing
  • DNAfit’s focus on how to eat and exercise will satisfy the most hardened health nut. However, this kind of advice needs environmental input too: the diet and fitness regime that works when you’re 25 won’t work in the same way when you’re 75.
  • 23andMe is the biggest and oldest player on the scene, with the customers and financial clout to boot. But while they might have the most data at their fingertips, they don’t necessarily have the insights to match
  • Fitness Genes’ reports give detailed information on the kind of workouts and exercise you should be doing to make the most out of the body you were born with, but their advice is based on the relatively low number of genetic traits that they analyze.

LifeDNA

CEO Cyril Moukarzel and chairman Steve Markowitz founded LifeDNA in 2017, from Honolulu, Hawaii, where the company still operates today.

From the outset, Cyril and Steve wanted LifeDNA to move with the inexorable pace of genetic science, constantly working new discoveries into their algorithm so their customers and members can maximize their health and wellness with the very latest DNA insights.

Our purpose is to make everyone healthier, happier, and stronger. To do that, we take your ‘environmental’ data like age, health status and lifestyle and combine that with your genetic information to give you a truly 360-degree view on your potential.

We do this through ten extensive, easily actionable, constantly updated ‘live’ reports covering more than 170 unique genetic traits.

How does it work? What do you get?

You can get the full range of reports instantly if you’ve already taken a DNA test from 23andMe, Ancestry.com, or MyHeritage. Just upload your raw DNA data to LifeDNA’s easy-to-use platform.

If you’ve never taken a DNA test, you can also get a kit with a cheek swab sent to your home.

As our name suggests, LifeDNA is with you for life: our platinum membership gives you lifetime access to:

  • Nine fully-comprehensive, constantly updated reports on everything from diet to fitness, fertility and personality 
  • Quarterly consultations with experts to get the best out of all the latest research
  • A global community of users and scientists through our private Facebook group
  • A personalized app with your own meal plans, nutrient breakdowns, ingredient lists, shopping lists, recipes, and a database of 500,000 different restaurants in North America telling you where and what to eat (coming soon)
  • A future-focused service for the digital age with reports based on a dynamic algorithm created by our genetics, genomics, and bioinformatics specialists 

Our world-leading specialists bring out new reports and traits at a rate that matches the pace of genetic science.

Here are a few examples of what you can find out about your genetic potential:

Nutrition report

  • How well you metabolize carbohydrates
  • How you burn carbs versus fat
  • How caffeine, salt, gluten, and alcohol are likely to affect you
  • The amount of fiber you need
  • If you’re likely to tolerate lactose

View a sample nutrition report

Fitness report

  • Whether you’re wired for power or endurance 
  • When to exercise according to your circadian rhythm
  • How prone you are to injury
  • Your need for rest 
  • What happens to your ‘good’ cholesterol when you exercise
  • How exercise could lower your blood pressure

View a sample fitness report

Immunity and Vitamins report

  • How your body deals with vitamins, minerals, and nutrients
  • Which vitamins & supplements to take, how much, and why
  • Insight into your immune, cardiovascular, liver, brain, and gut health 

View a sample immunity & vitamins report

Skincare report

  • Sun sensitivity
  • Acne risk
  • Dry skin risk
  • Oily skin risk
  • And more

View a sample skincare report

Disease report

Get updates on your risk for:

  • Parkinson’s disease
  • Alzheimer’s
  • Celiac
  • Other potentially life-threatening diseases

View a sample disease report

Carrier report

Learn whether you carry specific genes for:

  • Sickle cell disease
  • Cystic fibrosis
  • Tay-Sachs disease

View a sample carrier report

Personality and cognition report

Learn if your genes predispose you to 30 personality traits, including:

  • Resilience
  • Risk-taking 
  • Likelihood to develop depression
  • Intelligence
  • And more

View a sample personality and cognition report

Health and wellness report

  • General health and wellness potential
  • Longevity potential
  • Insomnia risk
  • Your inflammatory response and ability to detoxify

View a sample health and wellness report

COVID-19 report

  • Your genetic predisposition for COVID-19 infection
  • Your potential infection severity
  • Your potential reaction to several COVID-19 treatments

View a sample COVID-19 report

How do they do it?

Scientists are finding out more about the links between our genes and our bodies and minds every day. 

We take the latest studies that correlate specific genetic markers with specific traits and expand our algorithm to incorporate the new findings into your report.

Once we have your DNA data, any new discoveries are automatically reflected in your reports.

That means you get to maximize your own individual health and wellness based on the very latest science.

LifeDNA Cost

  • $19 for the first report with your own raw DNA data from 23andMe, Heritage.com, or Ancestry
  • $199 for an at-home DNA test and your report bundle
  • $60 a year for the platinum subscription. This includes:
    • Full access to all nine LifeDNA reports
    • Over 160 unique trait reports on your health, intelligence, personality, and body
    • Continuous updates as new traits and reports are added
    • …and much more

LifeDNA Privacy & Security

Privacy and security is our top priority at LifeDNA.

We have an industry-leading security expert on our team who makes sure that our security is at the highest possible level.

Selling customer data is not our business model: we exist to maximize people’s quality of life and increase their longevity.

All DNA data is encrypted and stored separately from consumer information.

Consumers are also free to request their data be deleted at any time.

Advantages of LifeDNA

  • LifeDNA’s library of genetic reports is constantly growing alongside the latest research on the human genome.
  • Because we believe that genetics are only one crucial component of your wellness potential, we are planning to incorporate your environmental information—like age, health status and location—into the advice we give you as well.
  • You can take action on your results right away because our reports are plain, simple: you’ll instantly know how to change the way you eat and live.
  • Because we use the world’s best technology and employ industry-leading tech experts, our algorithm and machine learning ensures each report is the most accurate on the market. 
  • LifeDNA offers a COVID-19 Report which helps people discover their risks for COVID-19 based on genetics, lifestyle, personal habits, and other critical factors. 
  • LifeDNA also provides an exclusive membership with benefits including 1-on-1 consultations, unlimited updates, genomics newsletters, and Facebook community.
  • Our platinum membership uses the latest discoveries in genetic science to give you up-to-the-minute information on how to eat, live and exercise according to your individual DNA. 

Disadvantages of LifeDNA

  • We don’t provide ancestry information.
  • We only ship initial testing kits to the US and Canada (but you can upload your genetic data from other providers).
  • We don’t provide information on cancer risk.

Is LifeDNA right for you?

LifeDNA is more than just a genetic testing company.

Our membership plugs you into a constantly evolving source of knowledge that you can use to optimize your health and wellness, for life.

Because we combine your genetic information with vital, non-genetic data on you and your lifestyle, our insights give you a 360-degree perspective on your own, individual potential, as opposed to your genetic potential alone.

While your genetic potential is a vital part of your health puzzle, it only loads the gun. Your environment pulls the trigger. So if you want a truly individualized, bespoke and dynamic service that can maximize your health and wellbeing for life, LifeDNA is right for you.

Looking to improve your overall health and well-being? Click here to get started on your DNA journey!

DNAfit

DNAfit is a genetic company founded in 2013 by South African Avi Lasarow. Based on genetic analysis, it creates personalized diet and fitness plans. DNAfit also has expert scientists and dieticians on their team to offer advice to people who want it.

How does it work? What do you get?

If you order the DNA testing kit online, you get a saliva swab delivered to your home. Once you’ve sent it off, it goes to an accredited laboratory to produce DNA sequencing results within 15 days. You then access your results using your login on the website. 

You can choose from:

  • Diet Fit ($189), which gives actionable nutritional information, a personalized meal planner with a nutrition report and recommendations for either a low carb diet, low fat diet, or Mediterranean diet.
  • Health Fit ($249) is a more expensive service that provides the nutritional information found in Diet Fit plus extras like a health report where you get insight into traits like your predisposition to stress.
  • There’s also the CircleDNA test which gives a more comprehensive analysis, with a price to match.

DNAfit Cost

They have a range of plans, starting from $189 for the Diet Fit plan going up to $629 for the CircleDNA test.

DNAfit Privacy & Security

The company has a strict privacy policy. Your data is stored under anonymous IDs, and your sample is destroyed after use. That means your raw data is not available for you to download afterwards, though.

They say that they ‘require your permission to share the results’ with somebody outside the laboratory. They do not sell your information to third parties. 

Advantages of DNAfit

  • You can get reports on both your health and fitness potential
  • You can upload your 23andme raw data, for a fee
  • A one-off coaching session comes with the price
  • There is a money-back guarantee (subject to terms and conditions). 
  • There are no ongoing subscription fees as they don’t offer membership

Disadvantages of DNAfit

  • You can’t upload your raw DNA data to use through other companies
  • Sometimes the health recommendations are generic
  • The cost of the premium CircleDNA report with ‘whole exome sequencing’ is high ($629)
  • Some customers report long wait times 

23andMe

Founded in April 2006, 23andMe offers DNA analysis and interactive tools to help consumers understand their genetic information and ancestry. They have a huge database of genomic information and are involved in genetic research. 

The company works with several large pharmaceutical companies, which may be a good thing or a bad thing, depending on your stance on sharing data.

How does it work? What do you get?

Their lab extracts DNA from cells in your saliva sample, then processes the DNA on a genotyping chip that reads hundreds of thousands of locations in your genome. After they analyze your genetic data, they generate your personalized reports.

23andMe Cost

23andMe offers Ancestry and Health reports separately. You can buy an Ancestry report for $99 or an Ancestry + Health report for $199. You need to collect a saliva sample for both.

23andMe Privacy & Security

23andMe only shares your data if you give them permission. 

According to their site: 

‘Your data is fiercely protected by security practices that are regularly reviewed and updated. Your genetic information deserves the highest level of security, because without security, you can’t have privacy. 23andMe employs software, hardware, and physical security measures to protect your data.’

Advantages of 23andMe

  • They have a good range of genetic predisposition and carrier status reports.
  • FDA authorization: 23andMe is one of the few that actually has FDA-authorized reports, a factor that makes it stand out among competitors. 
  • If you give 23andMe permission to share your DNA for research purposes, your DNA could be used to help develop new treatments for diseases. 
  • Discounts available: 23andMe often has special sales and discounts that reduce costs. 

Disadvantages of 23andMe

  • It might take three to five weeks to process your kit and send your results. 
  • Little information or insight into the findings: Their reports are really just stark data, with few actionable insights.
  • 23andMe’s health predisposition and carrier reports only test for specific variants, which may be a problem for people of non-European ethnicities.
  • Customer service issues: Reviews report problems with 23andMe’s customer service.

FitnessGenes

FitnessGenes is a direct-to-consumer DNA testing company that was launched in 2013 by Dr. Samantha Decombel and Dr. Dan Reardon. The company operates out of the United Kingdom. 

The company analyses your DNA to give you tailored workouts and nutrition plans, as well as access to a genetic coaching team and an online community 

How does it work? What do you get?

After you provide a saliva sample from the kit you’ll get mailed to your home, it will be processed by a certified UK laboratory. The lab will extract the DNA from cells in the sample and analyze the genetic information.

You can also upload your raw data, if you already have it.

Then you’ll get a report based on 40 different genes that relate to fitness and nutrition. 

FitnessGenes Cost

The report using your raw data costs $49. If you need a test, the Fitness Genes DNA Analysis costs $199.

You can also buy the Fitness Genes DNA analysis with 4, 8, or 12 weeks detailed, personalized daily workout plans and nutrition plans for $229, $259, and $289 respectively.

FitnessGenes Privacy & Security

The company states that it will not provide your name, contact information or genetic data to any third parties without your consent. With your consent, they retain your DNA sample for up to 12 years, for potential research and development. 

Fitness Genes won’t store your details along with your sample. Although you will be able to opt-out of research and development, if you do consent, you will not be compensated, even if your DNA is used in a study that results in commercial benefits. 

Advantages of FitnessGenes

  • Free information about the role of genetics in things like gut inflammation, vitamin absorption, obesity risk, and muscle growth through the website 
  • You can use your DNA results from 23andMe, Atlas Biomed, AncestryDNA, Family Tree DNA, iGene, Living DNA, MyHeritage or Vitagene.
  • The fitness and nutrition information you get is in-depth and comprehensive 
  • FitnessGenes offers extra support to help you meet your exercise and diet goals, with access to nutritionists and personal trainers, for a fee.

Disadvantages of FitnessGenes

  • If you live outside of the US, Canada, and the UK, you will have to pay extra to ship your test kit back to the lab.
  • Although there’s a DNA health report where you can find out your genetic predisposition to high blood pressure and obesity, there’s no information about genetic diseases. 

Final Thoughts

  • If you want to be part of a growing movement of people who use the latest discoveries in genetic science as they happen to maximize their health and happiness, LifeDNA is for you.
  • If you’re into health and fitness and you only need a one-off report, and you’re happy to only see your genetic potential without environmental factors taken into account, DNAfit could be for you.
  • If you want to play a role in global health research and you’d prefer an FDA-accredited institution, try 23andMe.
  • If you’re looking for a lower price and you already have your genetic data from another provider, FitnessGenes might fit the bill.