Genopalate vs Vitagene vs Genomelink vs LifeDNA: Which is right for you?

Genetic testing is big business.

Advances in technology have made home genomic testing accessible to all, and the result is an explosion in providers who all seem to offer a similar service. 

So how do you choose the right one for you?

Read on to get the lowdown on some of the latest players in genetic testing.

We’ll be doing a head-to-head between:

  1. LifeDNA
  2. GenoPalate
  3. VitaGene
  4. Genomelink

Here’s the TL;DR…

  • LifeDNA is the best for you if you’re looking to improve every aspect of your health from all angles.
  • Genopalate is great for foodies: their reports tell you what food to eat, the best supplements to take, and suggest recipes for you to try.
  • Vitagene offers a range of genetic reports—at every price point—on diet, exercise, skin, supplements, and more.
  • If you don’t want to spend any money and you’ve already got your raw genetic data, Genomelink’s free 25 trait report is a great place to start.


LifeDNA is a DNA testing company founded in 2017 by CEO Cyril Moukarzel and chairman Steve Markowitz

From our base in Hawaii, we create fully comprehensive health plans for people who want to use the latest discoveries in genetics to optimize their bodies and minds.

Our purpose is to make people healthier, happier, and stronger by reaching their genetic potential. We do this through nine extensive, easily actionable, constantly updated ‘live’ reports covering more than 140 unique genetic traits (and counting).

How does it work? What do you get?

If you’ve already taken a DNA test from 23andMe,, MyHeritage, Family Tree DNA, or Living DNA, you can upload your raw DNA data to LifeDNA and get the full range of reports instantly.

You can also get a test kit with a cheek swab sent to your home.

The test you take and the genetic insights you get are just the beginning of your journey. Life DNA’s platinum membership gives you lifetime access to:

  • Nine massive reports on everything from what you should be eating  to how you can maximize your fitness or optimize your health, regularly updated with the latest findings in genetic science
  • Quarterly consultations with experts to get the best out of all the latest research
  • A private Facebook group to connect with our global community of users and scientists
  • A DNA targeted meal plan app with fat/protein/carb breakdowns, ingredient lists, shopping lists, recipes, and a database of 500,000 different restaurants in North America telling you where and what to eat (coming soon)
  • A progressive, future-focused service with reports based on a unique algorithm created by our genetics, genomics, and bioinformatics specialists 

LifeDNA’s genomics team brings out new reports and traits on an almost weekly basis, but here’s a small sample of what you can expect:

Nutrition report

  • Your carbohydrate metabolism
  • Carb versus fat-burning efficiency
  • Sensitivity to caffeine, salt, gluten, and alcohol
  • Fiber need
  • Lactose tolerance
  • And more

View a sample nutrition report

Fitness report

  • Your power vs endurance potential
  • The best time to exercise according to your circadian rhythm
  • Your injury predisposition
  • How much rest you need between workouts
  • How your ‘good’ cholesterol responds to exercise
  • How significantly exercise will lower your blood pressure
  • And more

View a sample fitness report

Immunity and Vitamins report

  • How well you absorb specific vitamins, minerals, and nutrients
  • Which vitamins & supplements to take, how much, and why
  • How strong your immune, cardiovascular, liver, brain, and gut health are

View a sample immunity & vitamins report

Skincare report

  • Sun sensitivity
  • Acne risk
  • Dry skin risk
  • Oily skin risk
  • And more

View a sample skincare report

Personality and Cognition report

Over 30 personality traits according to your genetic fingerprint. Includes:

  • Resilience
  • Risk-taking 
  • Likelihood to develop depression
  • Intelligence
  • And more

View a sample personality and cognition report

Health and Wellness report

  • General potential for health and wellness 
  • Longevity
  • Likelihood to experience insomnia
  • Your body’s natural inflammatory response and detoxification ability
  • And more

View a sample health and wellness report

How do they do it?

LifeDNA’s genomics team reviews the latest peer-reviewed studies that correlate specific genetic markers with specific traits. Then their bioinformatics team expands that list by using machine learning.

Once your DNA data is uploaded, any new reports LifeDNA’s scientists have created are automatically generated because the algorithms are already in place.

In a nutshell, you get to maximize your own individual health and wellness based on the very latest science for life.

LifeDNA Cost

  • $19 for the first report with your own raw DNA data from 23andMe,, or Ancestry
  • $199 for an at-home DNA test and your report bundle.
  • $60 a year for the platinum subscription. This includes:
    • Full access to all nine LifeDNA reports
    • Over 140 unique trait reports on your health, intelligence, personality, and body
    • Continuous updates as new traits and reports are added
    • …and much more

LifeDNA Privacy & Security

Privacy & security are critical at LifeDNA.

That’s why we recently appointed an industry-leading security expert to make sure that our security is level with the world’s most important organizations.

We understand how vital DNA data is and treat it very seriously. 

Selling customer data is not our business model: we exist to maximize people’s quality of life and increase their longevity.

All DNA data is encrypted and stored separately from consumer information.

Consumers are also free to request their data be deleted at any time.

Advantages of LifeDNA

  • LifeDNA’s ever-evolving library of genetic reports continues to grow week-on-week, responding to the latest research on the human genome.
  • Reports are plain, simple, and actionable. You’ll instantly know what kind of changes you need to make to the way you eat and live.
  • LifeDNA uses a proprietary algorithm powered by machine learning to ensure each report is the most accurate on the market. c
  • LifeDNA also provides an exclusive membership with benefits including 1-on-1 consultations, unlimited updates, genomics newsletters, and Facebook community.
  • Our platinum membership uses the latest discoveries in genetic science to give you up-to-the-minute information on how to eat, live and exercise according to your individual DNA. 

Disadvantages of LifeDNA

  • We don’t provide ancestry information.
  • We only ship initial testing kits to the US and Canada (but you can upload your genetic data from other providers).
  • We don’t provide information on cancer risk.

Is LifeDNA right for you?

LifeDNA is perfect for anyone who wants to maximize their health from every angle for the rest of their lives.

Our insights give you a 360-degree perspective on your own, individual potential, allowing you to optimize more than just the way you eat and exercise.

If you want to live your best life now and into the future, LifeDNA is right for you.

Looking to improve your overall health and well-being? Click here to get started on your DNA journey!


GenoPalate was formed in 2016 as a way to help people understand nutritional science based on their personal genetic information. 

The company offers genetic testing, which focuses on various aspects of your metabolism, such as your ability to digest carbohydrates or process vitamins. 

How does it work? What do you get?

GenoPalate is all about nutrition. They sample your DNA and give you a breakdown of what you should be eating based on your genes.

They also give you recipes and supplement recommendations.

GenoPalate Cost

The GenoPalate Report with a DNA kit costs $149.95. For $179.95, you can also get five recipes based on your personalized DNA information.

For only $39.95, you can upload DNA data from AncestryDNA or 23andMe and get the same results. If you want the bonus recipes, that’s $69.95. 

GenoPalate Privacy & Security

Your DNA sample is secure when you mail it to GenoPalate because there’s none of your information on the kit itself. Your personal and registration information is also stored separately from any genetic information.

Your DNA data is then encrypted and transferred to generate your nutrition report. This remains de-identified, involves no third parties, and is encrypted at all times.

If you choose not to opt-in to biobanking, your DNA sample is destroyed.

Advantages of GenoPalate

  • Great for foodies
  • Hundreds of recipes on their website
  • Pdf printout with all the information you need
  • Own line of supplements

Disadvantages of Genopalate

  • Simple genomic testing that doesn’t employ AI or machine learning
  • Nutrition and food information only
  • Supplements are expensive
  • Customer service team is difficult to reach


The Vitagene team consists of experts in the fields of integrative medicine, genomics, computer systems, and product design who are committed to redefining wellness and revolutionizing preventative medicine.

How does it work? What do you get?

Like LifeDNA, Vitagene updates their reports according to scientific developments, but the company doesn’t use AI or machine learning to do that, which may make the updates less accurate.

They also provide personal coaching and consultations at an extra cost, and create their own supplements.

First, you purchase a product and either send in a cheek swab (saliva test) to be used for a DNA test or upload raw DNA data. There is also an online questionnaire about your lifestyle and goals.

To generate your report, Vitagene uses an algorithm developed by medical experts. It compares your DNA to a database of research on genomics, nutrition, and exercise. 

Vitagene Cost

There are a huge range of products and services, costing from $49 to $289.

Vitagene Privacy & Security

Vitagene stores DNA samples and results without your name or any other common identifying information. The third-party lab that processes your cheek swabs uses a barcode to identify your sample rather than your personal information. You can decide what happens to your saliva sample and DNA data. 

Vitagene also promises not to share information with any third party without your explicit consent. 

Advantages of Vitagene

  • Non-DNA food sensitivity testing
  • Ancestry and health information
  • One-off payment with a lot of options to choose from
  • Option to delete information

Disadvantages of Vitagene

  • No AI or machine learning
  • No subscription option
  • History of data breach
  • Results can take a long time to arrive


Genomelink is a consumer genomics startup founded by experts who are passionate about the potential of genomics and the role it will play in our lives over the coming years.

Genomelink’s vision is to create an ‘infrastructure’ in consumer genomics.

They aim to deliver a fun experience, enabling their customers to learn more about DNA data in a completely transparent and accessible way.

How does it work? What do you get?

Genomelink uses your existing raw DNA data from services like AncestryDNA, MyHeritage, and 23andMe to give you additional insights into your DNA. This is done simply by uploading your raw data onto their website, which is free

It also offers a subscription model where you get weekly updates.

Genomelink Cost

Genomelink offers a premium monthly subscription plan in addition to its free reports. The two different Genomelink plans are:

  • Basic report is free
  • The Genomelink unlimited plan is $14 per month


Genomelink’s servers are set up with HIPAA-grade security, which means all servers meet the federal-level standard used to protect health and patient information. 

They promise never to sell your DNA data or test results unless given your explicit consent. You’re free to delete your data from their servers too.

Advantages of Genomelink

  • Instant access to free reports
  • Over 100 traits currently available for paying subscribers
  • The list of reports is constantly growing as research develops
  • Reports are fast: just upload your raw DNA data
  • You can compare your genetic traits with other Genomelink users

Disadvantages of Genomelink

  • At this time, the company only accepts test results from AncestryDNA, MyHeritage, and 23andMe
  • Genomelink doesn’t provide an at-home DNA test, so you have to get tested elsewhere first
  • If you want more than the free basic reports, you have to pay a subscription
  • Reports can be vague, with little actionable information

Final Thoughts

  • If you want to use the latest discoveries in human genomics to optimize your total health and happiness—now and into the future, from every angle—LifeDNA is your best bet.
  • If you’re a foodie who wants to reach your genetic potential through diet, you’ll love Genopalate.
  • If you already have your genetic data and you’d like to get more reports for free, check out Genomelink.
  • If you want food sensitivity testing and information on your ancestry on top of advice on nutrition and exercise, in a one-off report, Vitagene could be the one for you.

Looking to improve your overall health and well-being? Click here to get started on your DNA journey!